Stop hair shedding from chlorine.

$99 once, then $80/year in filter refills ($20 every 90 days). Year 1 total: $179. Year 2 onward: $80/year.

If you choose Auto-refill (15% off), Year 1 total is $84 + $68 in filter refills = $152. You can pause or cancel auto-refill at any time with one click in your account — we don't hide it behind a customer service phone tree.

For comparison: Jolie runs ~$301 in Year 1 with their filter sub. Afina runs ~$263.

The cheap Amazon shower filters typically use a single-stage carbon filter, are not certified to any NSF standard, and last 30-45 days before chlorine breakthrough. They're not a scam — they just don't do what NSF 177 filters do.

Ilume uses a two-stage KDF-55 + activated carbon filter, the same mechanism used in commercial water filtration. KDF-55 specifically targets chlorine and heavy metals via a redox reaction; activated carbon catches chloramines and sediment. Each filter lasts 90 days at typical household use. The NSF 177 cert means this is independently verified, not self-reported.

You email us within 90 days. We refund you in full. You don't ship it back. No restocking fees. No "let us troubleshoot first" calls. No conditional language.

This works because we'd rather lose the unit cost than have an unhappy customer write a Trustpilot review that costs us 50 future buyers. The 90-day window is real because it has to be — most filtration improvements take 30-60 days to be noticeable, and we want you to actually evaluate the product, not panic-return at day 14.

No. The default is one-time purchase, no subscription. Buy the showerhead, buy filters individually when you need them. Auto-refill exists as an optional 15% savings — not a default, not a dark pattern, not pre-selected at checkout.

If you do choose Auto-refill, cancellation is one click in your account. No "speak to retention" call. No 30-day notice. We'd rather have a customer who trusts us at $80/year than a resentful customer at $96/year.

Same NSF Standard 177 certification. $70 cheaper. Annual filter cost is $52 lower. No subscription required. 90-day money-back guarantee vs Jolie's 60-day.

Honest call-outs: Jolie has more color options (8 vs our 3) and a longer review base (47K vs our 12K). If you specifically need a hot-pink showerhead or you weigh review volume above all else, Jolie's a defensible choice. For everyone else: same filtration, half the price.

Ilume is designed to maintain water pressure equivalent to a standard 2.5 GPM showerhead — measured against EPA WaterSense baseline. The filter housing uses a flow-optimized geometry that doesn't create the pressure drop common in older filtered designs.

If you have unusually low household pressure (under 40 PSI) and the flow feels reduced, the 90-day refund covers you. We've had this come up in less than 1% of orders.